Hong Kong, July 24th, 2013 – DotAsia Organisation, registry operator of the .Asia top-level-domain today announced that it has chosen RightOfTheDot.com as its partner to help facilitate and manage the release and auction of, never before registered, 1&2 character and 3&4 numeric .Asia domains.  Premium domains such as 8.asia, 28.asia, and X.asia, will be available for registration based on a multi-phase release plan starting from July 30th, 2013, while 3&4 numeric domains such as 2013.asia, 168.asia, and 777.asia will be up for grabs through auctions starting August 2013. 

RightOfTheDot, LLC was founded in 2010 by two well known domain industry veterans –  Monte Cahn and Michael H. Berkens, Esq. With a combined 29 years of domain industry experience, Michael and Monte have participated in more than $350,000,000 in domain sales, advised and assisted in launching many of the existing 22 gTLDs, and pioneered many domain industry products and services such as; domain appraisals & escrow, live domain auctions, WhoIs privacy, and domain theft protection.  “The Asian market is the internet’s fastest growing market.”  “Having been involved in the successful launch of .Asia in 2008, we are excited to work with DotAsia again in managing the successful release of these never before registered premium .Asia domain names,” said Monte Cahn, President and Director of RightOfTheDot, LLC.

“We’re very excited to have RightOfTheDot.com as our partner in managing the release of these premium .Asia names,” said Edmon Chung, CEO of DotAsia.  “Monte and Michael’s expertise in premium domain strategies, brokerage and auction promotion will be a valuable extension to the work of our team.”

Short and memorable domains, especially those consisting of numeric strings are highly sought after virtual commodities in Asia, where the English language may not be prevalent.  Single and double character names are easy to remember and can be quickly shared, while short numeric strings can all together transcend language barriers. For Chinese speakers, numeric clusters can even harbor very special meanings, such as 168 – known to mean ‘prosperity all the way’; or 1314 – ‘till death due us part’.

The 1&2 character premium .Asia domains will be released through four segments: the Pioneer Domains Program, Sunrise, Landrush and Public Auctions Phase.  The Pioneer Domains Program invites applicants to submit a brief proposal for the domain names of their choice, offering first-mover advantage on premium domain ownership. You may express your interest in a premium .Asia domain now by entering your contact information on websites such as ‘Z.asia’ or ’168.asia’ or contact your registrar for more information.  To learn more of the 1&2 character and 3&4 numeric .Asia domain release and auction process please visit here.

About DotAsia Organisation

The DotAsia Organisation is the Sponsoring Organization and Registry Operator for the .ASIA Sponsored Generic Top Level Domain. DotAsia is a not-for-profit, community-based organization incorporated in Hong Kong. Asia has developed into a global force in the international commercial, political and cultural network. The .ASIA domain aspires to embrace this dynamism in the Asia Century to become a nucleus, intersection and breeding ground for Internet activity and development in the region.

About RightOfTheDot, LLC

RightOfTheDot, LLC is an Internet consulting and advisement firm specializing in new and existing TLD strategies, contention resolution and private auction services, board advisement, premium domain and market positioning, sales and services. The new venture is the brainchild of two successful domain and Internet industry veterans, Monte Cahn and Michael H. Berkens, Esq., who posses a unique combination of vision, leadership and domain expertise. This highly qualified consulting group gives you access to the most experienced domain sales and marketing strategists in the industry. Both principals of RightOfTheDot are members of the prestigious Domain Hall Of Fame.  Together, they have participated in more than $350,000,000 in domain sales and assisted in the successful launches of 15 of the existing 22 sTLDs and gTLDs, in addition to several ccTLDs available today.