World renowned martial art superstar Jacky Chan (成龍) launched his movie: Big Little Soldier 《大兵小將》in 2010 and utilized the first Chinese IDN .Asia domain — www.大兵小將.Asia — as the official website.  The film takes place during the Warring States Period of China was produced and written by Jackie Chan himself, also starring Leehom Wang (王力宏) with a budget of US$25 million.  In support of the launch of IDN .Asia domains, DotAsia worked with Jacky Chan to utilize the Chinese domain www.大兵小將.asia for the official website, which was featured on billboards, subway ads and buses, etc.