Free Claims Notifications for Trademarks along with Variations in New gTLDs

November 18, 2013, Buenos Aires – Namesphere today announces a partnership with IP Metro to offer enhanced Rights Protection services for trademark owners in preparation for the upcoming launch of hundreds of new generic Top-Level Domains.

Namesphere ( is a spin off from DotAsia Organisation specialized in Front-End Registry Services for new gTLDs (and ccTLDs). IP Metro ( has extensive expertise in trademark and prior rights protection and verification in domain names.

Namesphere and IP Metro will jointly offer a suite of new Rights Protection Services that will enable brand owners world-wide to effectively prepare for the launch of over a thousand new generic top-level domains, and efficiently protect and enforce their trademark rights.  This roll-out is in response to the liberalization of the Internet’s domain name space by ICANN – the organization responsible for the coordination of the Internet’s Root DNS (Domain Name System).  The suite of services applies also to existing gTLDs and ccTLDs and includes:

  1. Domain Strategy Tool for brand owners on registering, blocking, monitoring and utilization of Rights Protection Mechanisms with different TLDs (including new gTLDs as well as existing gTLDs and ccTLDs)
  2. Claims & Notifications Services on domains registered matching subscribed brands, including variations such as combinations with relevant keywords
  3. Enforcement Tools to be deployed in the future, including automation of URS (Uniform Rapid Suspension) and UDRP (Uniform Dispute Resolution Process) filings.


As part of the offering, a free limited time offer will be provided to all domain registrants of “.Asia” Sunrises.  During the Sunrise launch of the “.Asia” in 2007, DotAsia processed close to 30,000 trademark claims and delivered a high level of satisfaction to brand owners.  In an online survey of intellectual property rights practitioners, 100% expressed being satisfied or very satisfied with the process.  Leveraging the success, Namesphere will offer, for free, all successfully verified prior rights claims from the “.Asia” Sunrise, a free limited time subscription to the suite of rights protection services.

“What is currently being commissioned by ICANN in terms of rights protection mechanisms is only a partial solution to a problem that existed years ago. The issues brand owners are facing have not only evolved but have grown exponentially.” says Edmon Chung, CEO of DotAsia. “Having developed and completed one of the most successful Sunrise and trademark verification processes when .ASIA first launched, many of the building blocks for an advanced trademark protection platform for brand owners are already in place.  We are very excited to be teaming up with IP Metro to leverage our knowledge base and to offer this service through Namesphere not only for brand owners in Asia, but for rights holders globally.”

“These tools and services provide brand owners with the capability to access information and to effectively strategize around how they will deal with launches of 1,000+ top-level domains. Clear, up-to-date and accurate information, the ability to forecast and budget, as well as providing an optimal way for protecting their brands are just a few of the features of the suite of services being deployed,” adds Bart Lieben. 

“This new service will furthermore consist of a comprehensive brand protection strategy tool, domain name monitoring and notification services. Trademark enforcement processes for registries, registrars and trademark owners will be added in the near future”. Mr. Lieben is an intellectual property attorney who was also responsible for designing and managing the launch processes and rights protection mechanisms for the .ASIA gTLD and various other TLDs over the past 10 years,including .EU, .MOBI, .TEL, .ME, .CO and .SO, and one of IP Metro’s founders.

The suite of services will be launched on December 1, 2013.  For inquiries, subscription and activation of your free limited time subscription, please contact us at