As a long-term partner of Jamie Oliver’s Food Revolution in Asia, this year we echo with his worldwide AdEnough campaign which aims to urge Asia media to stop the promotion of junk food via TV advertisements during “Parental Guidance Recommended” timeslots. With support from celebrities e.g. Orlando Bloom and Richard Branson, we have invited Ajitora, chefs and students from local schools and community centres to support this campaign on social media channels. In fact, respective discussion and regulatory processes have been made in South Korea(2010) and Australia(2018). Hopefully this message can be spread to more Asia-Pacific countries to incite action against the rise of obesity among children.

Featuring a “Kids Health May” program, we collaborated with Cordis Hotel Hong Kong and a well-known UK Chef James Oakley to host a heavy-weight cooking jam with families from the Hong Kong Playground Association. Chef James and his daughter Celine formed a duo and taught our participant families two simple and healthy dishes, King Oyster Mushroom Risotto and Mango Chocolate Mousse, developing the strongest Parent-Child bonding!

This.Is.Asia Newsletter Issues

Nepal – The first country to double tigers!

Nepal – The first country to double tigers!

I am so proud to see my birthplace has become the first country to achieve WWF’s Tx2 goal – to double the number of wild tigers by 2022 – the next Chinese year of the tiger. The wild tiger population has jumped from 121 in 2009 to 235 in Nepal as of September 2018.

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PROUD of your Asian heritage? So are we!

PROUD of your Asian heritage? So are we!

It’s been inspiring to read the outpour of support for Asian representation in Western pop culture since the Crazy Rich Asians movie’s blockbuster success this August. Dubbed as #AsianAugust, the summer of 2018 has seen more Asian actors celebrated in Western media than ever before. From the big screen to small screen, from movies such as ‘Searching’ starring John Cho; to Netflix’s ‘To All the Boys I’ve Loved Before’ starring Asian teenager Lana Condor; to Canada’s ‘Kim’s convenient store’; Asian actors dominated conversations regarding diversity and representation in the West.

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