Early on in the development of the .Asia registry, we recognized the importance of a expansive channel offering .Asia domain names for registration to end customers. As a new gTLD, DotAsia worked very hard to reach the many resellers, agents, web designers and other entities and individuals who are helping or advising others on registering domain names.
By leveraging joint efforts from the global network of ICANN Accredited Registrars, DotAsia has implemented various marketing programs to promote “.Asia” domain registration. The channel development programs sparked a 30% growth between 2009-2010 and another 18% jump in 2011. For 2012, total new creates already out number 2011 in September.