“When travellers head to Southeast Asia, they’re often looking for some kind of route that roams across our four markets in the region. The ‘.asia’ presence allows us to package and optimise our web content so that visitors can easily find us and see we have what they’re looking for…”
“With our former, country-specific web address, our visitors came primarily from the US and Malaysia. I think this was because of how search engines perceived and presented the site. When we moved to the ‘.asia’ address, we saw a change in our audience straight away. We now have people visiting us from across the region – from India, China, Indonesia, the Philippines and so on…”
“Distinct from our corporate web address, having a ‘.asia’ domain gives us a chance to show that, although we might be part of a global business, we have deep roots in the region and understand the unique requirements of specific markets…”