Internet of Names.
We navigate the Internet by using names. Whether you are directly typing in a domain name (e.g. www.domains.asia) or if you browse by click, shoot or search, domain names are the underlying addressing system for Internet interactivity. At Namesphere, we believe in the future of the Internet of things where you can name everything online from your virtual self to your own fridge or TV in Internet names that speaks your identity.
Namesphere is dedicated to the development of the Internet of names.
Namesphere (www.namesphere.asia) is a brand of the DotAsia Organisation, the first generic Top-Level Domain (gTLD) from Asia. DotAsia is a not-for-profit organization with a mission to promote Internet development and adoption in Asia. Through Namesphere, DotAsia will invest its knowledge and resources to support new gTLD initiatives from Asia as well as those with a vision encompassing the Asia Internet community an marketplace.
Leveraging the proven policy, technology, operations and market experience from DotAsia, Namesphere is your premier partner for developing your TLD. Whether it is the development of community relations, sunrise and launch policies, value proposition and market strategies; whether you are a community TLD, commercial TLD, geographic TLD or a brand TLD, Namesphere is prepared not only to provide creative ideas but the hands-on ability to successfully execute and implement with impact and compliance.
Namesphere is not just a consultant; we are your full-service Front End Registry Solutions Provider.
The Namesphere Advantage:
Understanding of the Asian Marketplace
Drawing from the strong understanding of the diverse, young and dynamic Asian Internet marketplace from DotAsia as the first gTLD from Asia, you can leverage Namesphere’s knowledge in supporting strategic operations to reach the thriving market in Asia.
Expert Knowledge of IDN
The majority of the billions of users that are coming online do not speak English, IDN (Internationalized Domain Names) allows you to reach them. The Namesphere team are pioneers and experts of IDN technologies and markets.
Strong Community Development
Awareness and community building are important cornerstones for TLD development. As a partner of Namesphere you can leverage the proven track record at DotAsia of successful community development programs that strategically builds awareness as well as contribute to serving the community.
Financial & Technical Support
Namesphere is prepared to support TLD initiatives, as well as to work together with applicants to raise further funds. The Namesphere team has strong technological knowhow in EPP (Extensible Provisioning Protocol), DNS, WHOIS and other core components of the registry system.
Industry Experience & Relationships
As a partner of Namesphere you can reach and draw from a wealth of industry experience and relationships, including the network of registries, registrars, resellers and registrants especially from Asia. At Namesphere we understand how best to position your TLD with the right segments in the industry.
Pioneering Benchmark in Policy Development
Namesphere will draw from the extensive knowledge at DotAsia who pioneered and implemented one of the most successful TLD Sunrises, along with startup processes, such as the Pioneer Domains Program (Founders’ / RFP Program), and the auction model which have become industry benchmarks.
Namesphere: What We Offer as a Front End Registry Solutions Provider
Policy Development & Implementation
The success of a TLD Registry is built on sound policy development and implementation. As stewards of a global public scarce resource, TLD Registries must put in place effective policies to mitigate abuse and risks. At the same time these policies must support economic viability and expansion. Namesphere will work with each individual TLD Registry to tailor a set o Registry policies that works best for the business, community and public considerations.
ICANN Policies & Compliance
The value of a TLD Registry is directly derived from the contract and relationship. While you build your dream on your TLD, Namesphere will work to ensure that your business, market and operational initiatives and approaches can meet with ICANN compliance. Where appropriate, Namesphere will also advice and help instigate policy processes at ICANN to support your vision.
Registrar & Channel Development
The ability to reach the end customer is most important for a TLD registry. Namesphere will work with your team to segment and target your efforts through to the right customers. That includes identifying and establishing working relationships with the right registrars and resellers in the marketplace at different times through the development of the TLD: launch, expansion, growth, etc.
Industry & Mass Market Strategies
Depending on your vision for your TLD registry, Namesphere will work with your team to identify the best approaches, including communications, public relations, mass media or otherwise, e.g. celebrity spokespersons, communication materials, roadshows, press conferences, speaking engagements at appropriate conferences, etc., to bring your message to the industry as well as to the mass market.
Community Development Strategies
The Internet is about open culture. A successful TLD must successfully engage the relevant communities on the Internet to feel associated with the TLD. Namesphere will provide our expertise and networks to engage with target communities through social media, community events and other serendipity approaches to plant the seeds for the community to identify with your TLD.
Technical Backend Liaison
You are interested to grow your business and market. Namesphere can talk technical with your technical backend provider to ensure that technologies are in place to support your vision and not to restrain you from the programs and ideas you have. The Namesphere team has significant knowledge and expertise in operating TLD registries, especially ways to make best use of the registry systems to support innovative market programs.
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DotKids Foundation, registry operator for the new “.kids” top-level-domain (TLD), is pleased to announce the commencement of registration for the .kids community TLD. .Kids is the first TLD dedicated to the best interests of kids, so that parents can rest assured that their kids safety online is taken to heart.
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Hong Kong, April 12th, 2022 – DotKids Foundation, registry operator for the new “.kids” top-level-domain (TLD), is excited to announce that the .kids domain extension has been successfully...
Congratulations to .Asia’s CEO, Edmon Chung, for his appointment to the ICANN Board of Directors! Edmon joins a distinguished group of internationally represented community and business leaders as...
The DotAsia Board is pleased to announce a series of governance enhancements to the DotAsia Organisation. This announcement of 5 foundational governance documents is the result of a year’s work at the DotAsia Board since May 2019.
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To commemorate its 10th year anniversary, operator of the '.Asia' regional top-level-domain, today released its first annual 'Youth Mobility Index (YMI.Asia)' report. YMI.Asia aims to measure the social, geo-physical and digital mobility of younger generations across Asia to better support young Asian entrepreneurs setting out to change the world.
The .ASIA Crystal Ball Sees A Bright Future Following Liberalised Eligibility: Leona Chen-Birkner Interview
Recently the .asia top level domain made a number of changes to eligibility, the main one being to enable anyone, anywhere with an interest in Asia to register a .asia domain name. As the Asian region expands, and Asian communities around the world grow and diversify, there are some great opportunities ahead. There are challenges ahead for .asia, as with any top level domain, but their experiences can also be instructive. Recently Leona Chen-Birkner, Vice President of Registrar Relations for DotAsia Organisation, sat down with Domain Pulse to discuss DotAsia's experiences, and what the future looks like.